Microsoft restrukturyzuje biznes telefonów ale strategia rozwoju pozostaje niezmienna

Microsoft jeszcze w tym roku zrestrukturyzuje swój biznes związany z telefonami komórkowymi. W zeszłym tygodniu gigant z Redmond potwierdził, że sprzedaje sektor telefonów Feature Phone. Teraz w ramach dalszego usprawniania biznesu zostanie zwolnionych blisko 1850 pracowników z czego aż 1350 osób straci pracę w Finlandii. Microsoft potwierdził po raz kolejny strategię rozwoju systemu Windows i telefony Lumia oraz nowe urządzenia są jej częścią.

Strategia rozwoju systemu Windows:

  • Uniwersalne aplikacje pozostają priorytetem.
  • Dalsze wsparcie telefonów Lumia i telefonów partnerów OEM oraz rozwój nowych urządzeń.
  • Wprowadzanie innowacji do urządzeń oraz usług Windows.


Ponadto Microsoft będzie w dalszym ciągu rozwijać usługi biurowe, usługi zarządzania urządzeniami oraz narzędzia programistyczne dla pozostałych platform. W ten sposób producent chce zaoferować swoje usługi wszystkim osobom niezależnie od tego jaki telefon będą posiadać.

Mamy jasną deklarację, że Microsoft nie zamierza porzucić telefonów z systemem Windows Phone 8.1 oraz Windows 10 Mobile na pokładzie. Ponadto producent będzie rozwijał nowe urządzenia i zapewne w tym wypadku chodzi o telefony Surface Phone, które pojawią się najwcześniej w przyszłym roku.

Całą treść wiadomości napisanej przez Terry Myerson w języku angielskim zamieszczam poniżej.


Last week we announced the sale of our feature phone business. Today I want to share that we are taking the additional step of streamlining our smartphone hardware business, and we anticipate this will impact up to 1,850 jobs worldwide, up to 1,350 of which are in Finland. These changes are incredibly difficult because of the impact on good people who have contributed greatly to Microsoft. Speaking on behalf of Satya and the entire Senior Leadership Team, we are committed to help each individual impacted with our support, resources, and respect.

For context, Windows 10 recently crossed 300 million monthly active devices, our Surface and Xbox customer satisfaction is at record levels, and HoloLens enthusiasts are developing incredible new experiences. Yet our phone success has been limited to companies valuing our commitment to security, manageability, and Continuum, and with consumers who value the same. Thus, we need to be more focused in our phone hardware efforts.

With this focus, our Windows strategy remains unchanged:

1.       Universal apps. We have built an amazing platform, with a rich innovation roadmap ahead. Expanding the devices we reach and the capabilities for developers is our top priority.

2.       We always take care of our customers, Windows phones are no exception. We will continue to update and support our current Lumia and OEM partner phones, and develop great new devices.

3.       We remain steadfast in our pursuit of innovation across our Windows devices and our services to create new and delightful experiences. Our best work for customers comes from our device, platform, and service combination.

At the same time, our company will be pragmatic and embrace other mobile platforms with our productivity services, device management services, and development tools — regardless of a person’s phone choice, we want everyone to be able to experience what Microsoft has to offer them.

With that all said… I used the words „be more focused” above. This in fact describes what we are doing (we’re scaling back, but we’re not out!), but at the same time I don’t love it because it lacks the emotional impact of this decision. When I look back on our journey in mobility, we’ve done hard work and had great ideas, but have not always had the alignment needed across the company to make an impact. At the same time, Ars Technica recently published a long story documenting our journey to create the universal platform for our developers. The story shows the real challenges we faced, and the grit required to get it done. The story closes with this:

„And as long as it has taken the company, Microsoft has still arguably achieved something that its competitors have not… It took more than two decades to get there, but Microsoft still somehow got there first.”

For me, that’s what focus can deliver for us, and now we get to build on that foundation to build amazing products.


Źródło: The Verge